Love, Your Mind Campaign (2023)
Client: Ad Council & Huntsman Mental Health Institute
Role: Senior Producer
Produced the first national mental health campaign designed specifically to reach Black and Hispanic men and women. The campaign received a Silver Clio, Silver Effie, and an AdColor Campaign of the Year nomination for its cultural impact.
Results: 27.6M campaign video views, 1.6M+ website visits, and 2.1× media value compared to previous Ad Council mental health efforts. Contributed to a doubling of campaign awareness among Black and Hispanic men—outperforming past benchmarks and driving a 15% lift in positive mental health perceptions.
Medium: Broadcast, Billboards,
Production Partners: PrettyBird, Calmatic, Tanner & Holmes, Dana Scruggs
Press:
Awards:
Effy Award Silver (2025)
Clio Health Silver (2024)
Nominated for Campaign of the Year Ad Color (2024)
Case Study:
Broadcast Commercial
Media Partnerships:
